Not all B2B marketing activities have to be resource intensive or require multiple moving parts to have an impact. In fact, sometimes simple is the best way to make tangible traction. So, as we launch into 2024, here are 24 straightforward B2B marketing suggestions you can implement right now:

1. Enter your 20 best customers into ChatGPT and ask to generate a list of the 50 most-similar companies. Include them in your next prospect campaign.
2. Turn the 5 most frequently asked questions received by your ChatBot or customer support center into a Q&A asset. Share via social media, inbound, and outbound.
3. Have the appropriate member of your C-suite write a blog (or have it ghostwritten on their behalf) that shares their perspective on the newest industry analyst report; promote via corporate social media channels, inbound, and outbound.
4. Rerun your most recent email nurture campaign, targeting all accounts that did not engage, with new email subject lines.
5. Have senior leadership “bee swarm” the buying group members of your top 10 prospect accounts (“bee swarming” means a coordinated team effort to simultaneously visit the LinkedIn profiles of these buying group members, and react to or share their posts).
6. Evaluate conversion rates and buy-stage velocity on your most recent campaign so you have baselines for future performance evaluation.
7. Promote engagement and user generated content (UGC) on your social media channels by asking followers to finish a (solution-relevant) sentence each week (e.g. “The most important consideration when evaluating heavy-drill equipment is…”; “I could never do my job as an IT manager without…”; “The next big trend in financial services will be…”).
8. Develop (or update) your SWOT analysis vis a vis your biggest competitor; create an asset (infographic, short video, article) highlighting your solution’s key strengths and send it via inbound or outbound to the competitor’s current customers.
9. Make a list of your industry’s key influencers and ensure you are following them on all your corporate social channels.
10. Ask your marketing agency to identify the top 5 initiatives they would take given your organizational priorities. Give them a budget and timeframe that their suggestions must be executable within.
11. Survey your sales team about the most effective tactics they’ve seen competitors deploy; determine which you could most easily replicate.
12. Ask your current martech suppliers/partners to evaluate how you are using their solutions and recommend optimizations.
13. Use freeware or free trials of various martech solutions to: evaluate your website (page load and SEO performance); manage your social media channels; assess your paid search performance; generate creative more efficiently with AI-powered tools.
14. Incorporate language into customer contracts that states that they agree in advance to providing testimonials or serving as case studies (while some will actively remove this condition, others won’t, giving you an opportunity to leverage downstream).
15. Develop a brief survey that can be used during new customer onboarding that asks where the customer learned about your product/solution, and to prioritize which channels are the most influential in their eyes. Fine tune your marketing efforts and spend accordingly.
16. Have members of your marketing team do “ride-alongs” with sales (which may mean listening in on new business development calls) to hear first hand what issues, priorities and challenges your buyers face. Use this insight to inform messaging and asset development.
17. Evaluate customer accounts who have more than one of your products to determine the “next best” product to promote to customers who have only a single product currently. Promote the adjacent solution accordingly.
18. Run an intent assessment on current customers who are nearing the end of their contracts with you to see if they are researching competitors’ solutions. Inform the relevant account representative for any customers who are.
19. Rerun intent analysis on a monthly (or bi-monthly) basis to see if different accounts are now surging; target marketing outreach accordingly.
20. Review your list of buying group members against your priority prospect accounts to ensure you have each of these members identified for each account. Backfill contacts as necessary.
21. Reach out to peers in other companies and industries, and host a (virtual, if need be) sharing session on what B2B marketing efforts and activities have been most successful; adopt/adapt new ideas as appropriate.
22. Use ChatGPT to provide a synopsis of award-winning B2B marketing campaigns to spark fresh ideas and thinking.
23. Encourage employees to reshare corporate social media posts.
24. Submit your strongest performing program/campaign/creative for a marketing award.