Election of Ginny Dybenko and addition of new shareholders primes organization for strategic growth and market advantage

• Dybenko brings depth of public and private sector leadership expertise to Board
• Four senior Quarry leaders become shareholders, fulfilling Board strategy and supporting its long-term vision

St. Jacobs, ON, October 5, 2015 – Quarry Integrated Communications announced today it has elected Ginny Dybenko to its Board of Directors.

Dybenko, who is Executive Director, Stratford Campus, Digital Media Centre at the University of Waterloo, has a wealth of public and private sector expertise. She previously held the role of Dean of the School of Business & Economics at Wilfrid Laurier University. Dybenko has also had a successful corporate career including a number of senior executive roles in Bell Canada and was the founding President and CEO of Bell Advanced Communications.

Board Chair, Alan Quarry says, “We’re very fortunate here at Quarry to add such a dynamic and forward thinking individual as Ginny Dybenko to our Board. She brings tremendous experience to us from the private sector and academia, and we know that this business dynamo will push us to keep thinking creatively about the Quarry future.”

With this appointment, Ginny Dybenko becomes the third external member of the Quarry Board, joining Mike Stork, President of Stork Holdings, and Mario Amantea, Managing Partner at ZGM Collaborative Marketing, both of whom were elected in late 2012. These external directors have helped Quarry reconceive its business model and organizational structure to ready itself for both competitive advantage and significant growth.

Another important milestone on this trajectory is the expansion of the Quarry ownership team.

The organization has broadened its ownership base with the addition of Mandey Moote, Meredith Fuller, Richard Hill and Tony Mohr, all senior Quarry leaders, as shareholders. This strategic move is designed to secure Quarry as a vibrant, stand-alone marketing firm, while at the same time, equipping it to realize its strategic vision.

Explains Quarry, “For the last four decades, our entrepreneurial ownership structure has kept us close to our client’s needs, giving us the flexibility to innovate and stretch the boundaries of our sector. It’s helped us lead and be seen as leaders. We believe these qualities will be doubly important in the future, so have built an ownership succession plan to sustain these advantages.”

In particular, a new strategic direction for Quarry was established two years ago, designed to achieve a more differentiated, more competitive offering. Each of the four new shareholders has assumed significant responsibility in steering Quarry towards the realization of this strategy. “Along with the other existing Quarry shareholders, I am pleased to have Mandey, Meredith, Richard and Tony join our ownership team. They are builders and innovators, and each brings unique talents and expertise to the leadership of our organization.”

For more information about Quarry, visit quarry.com.

About Quarry

Quarry is the modern marketing firm for brands with complex buying journeys. We create growth in two ways. Our Curve Jump® offer delivers deep, strategically actionable insight to reset organizational views of “the customer” and unlock new possibilities for innovation and team alignment around customers, not products. Blending art with science, our Growth Curve® offer accelerates engagement with customers using the right modern marketing approaches at the right time for exceptional, measurable results. Quarry is the inaugural MarketingProfs’ B2B Agency of the Year award winner.