St. Jacobs, ON, January 10, 2019 – Top-ranking B2B marketing firm Quarry has partnered with Demandbase—the definitive leader in account-based marketing (ABM) platforms1—to help North American B2B tech marketers scale their ABM efforts.
“ABM is no longer a trend to watch; it’s now table stakes for lean-forward B2B marketers,” says Meredith Fuller, Managing Director, Buyer Engagement at Quarry. “As we double down on helping our clients scale their ABM efforts, joining the Demandbase Partner Program was a natural next step for Quarry.”
ABM is no longer a trend to watch; it’s now table stakes for lean-forward B2B marketers.
As the only Artificial Intelligence-enabled, comprehensive ABM platform, Demandbase allows marketers to identify and prioritize strategic accounts, engage buying groups with personalized content, coordinate account plays across marketing and sales, and gather key insights to optimize program efforts—all at scale.
“Quarry has been at the forefront of ABM delivery innovation for years,” says Matt Filios, Head of Agency Channels at Demandbase. “Coupled with our leading ABM platform, [this partnership] will drive significantly greater wins and revenue performance for our customers. We are excited to work with Quarry and their expert ABM strategy and services teams.”
Demandbase joins the roster of leading marketing technology partners and platforms Quarry leverages to create more effective, personalized buying experiences for its clients. These include Oracle Marketing Cloud, Uberflip, Vidyard, Mintigo, Bombora, DiscoverOrg and Marketo. Going forward, Quarry intends to explore ways to strategically integrate Demandbase with these core B2B marketing tech stack providers.
“Our clients demand best-of-breed partners—at the agency level and at the technology platform level,” adds David Chirakal, Senior Director, Marketing Technology & Operations at Quarry. “We’re thrilled to join forces with another market leader in the B2B community and look forward to helping tech marketers win at ABM.”
Our clients demand best-of-breed partners—at the agency level and at the technology platform level.
If selling technology is hard, buying it is even harder. At Quarry, we build demand for B2B tech brands with experiences that spark, enable, mobilize and accelerate customer buying journeys. We call it DemandReactionTM. And that’s why our expert team of insight specialists, strategists, experience designers and marketing technologists is trusted by enterprise marketers across North America. For more, visit us online or join the conversation on Twitter @Quarry.
Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.
1. Casey, Steven. “The Forrester New WaveTM: ABM Platforms, Q2 2018.” Forrester, 31 May 2018. Accessed 2 Jan. 2019.