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Better Practices / 19.07.25

Building a modern demand-gen engine

#B2B, #Innovation, #CustomerExperience, #Strategy

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Better Practices / 15.04.30

Personas: your friend or foe?

#Innovation, #Personas, #Segmentation, #CustomerExperience

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Better Practices / 14.09.26

How leaders use personas to drive innovation

#Innovation, #Personas, #Segmentation

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