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Better Practices / 15.10.15

Why your segmentation model is a (hidden) obstacle to exceptional CX

#BuyerInsight, #CustomerExperience, #Segmentation, #Strategy

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Better Practices / 14.04.29

In case of zombies / phantoms / shadows

#BuyerInsight, #Personas, #Segmentation

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Better Practices / 13.10.03

Rethink segmentation

#BuyerInsight, #Personas, #Segmentation

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