Fresh Ideas / 15.10.14 What's more challenging than B2B marketing? B2B buying. #B2B, #BuyerInsight, #Strategy, #CEB Read it
Fresh Ideas / 15.05.07 Customers are not like you. Get over it. #BuyerInsight, #CustomerExperience, #Segmentation Read it
Fresh Ideas / 15.04.21 Personas without research: A double dose of the wrong medicine #BuyerInsight, #CustomerExperience, #Personas, #Segmentation Read it
Fresh Ideas / 15.04.13 Reframing agrimarketing #Agriculture, #BuyerInsight, #CustomerExperience Read it
Fresh Ideas / 15.04.07 You own the brand, not the sales channel #Agriculture, #BuyerInsight, #CustomerExperience Read it
