Fresh Ideas / 17.03.10 Embracing CX? Your segmentation model matters. #CustomerExperience, #Segmentation, #Video Read it
Fresh Ideas / 16.04.19 What the “experiential shift” means to product marketers #BuyerInsight, #Personas, #Segmentation Read it
Fresh Ideas / 15.10.20 The 7 segmentation barriers to creating exceptional #CX [infographic] #BuyerInsight, #CustomerExperience, #Infographic, #Segmentation Read it
Fresh Ideas / 15.05.07 Customers are not like you. Get over it. #BuyerInsight, #CustomerExperience, #Segmentation Read it
Fresh Ideas / 15.04.21 Personas without research: A double dose of the wrong medicine #BuyerInsight, #CustomerExperience, #Personas, #Segmentation Read it
