Fresh Ideas / 16.06.28 Don’t limit your personas to half a brain #CustomerExperience, #Personas Read it
Fresh Ideas / 16.04.19 What the “experiential shift” means to product marketers #BuyerInsight, #Personas, #Segmentation Read it
Fresh Ideas / 15.04.21 Personas without research: A double dose of the wrong medicine #BuyerInsight, #CustomerExperience, #Personas, #Segmentation Read it
Fresh Ideas / 15.03.25 5 conversations CX leaders need to lead #BuyerInsight, #Conferences, #ExperienceDesign, #Personas, #Segmentation Read it
Fresh Ideas / 15.03.21 Avoid personas that suck #BuyerInsight, #ExperienceDesign, #Personas, #Segmentation Read it