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Advice based on experience

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Better Practices / 16.01.19

The 30 Best B2B #KeynoteInks of 2015

#B2B, #Conferences

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Better Practices / 15.10.15

Why your segmentation model is a (hidden) obstacle to exceptional CX

#BuyerInsight, #CustomerExperience, #Segmentation, #Strategy

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Better Practices / 15.04.30

Personas: your friend or foe?

#Innovation, #Personas, #Segmentation, #CustomerExperience

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Better Practices / 14.09.26

How leaders use personas to drive innovation

#Innovation, #Personas, #Segmentation

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Better Practices / 14.06.16

CASL is here. Are you ready?

#Email, #MarketingAutomation

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