Better Practices / 15.10.15 Why your segmentation model is a (hidden) obstacle to exceptional CX #BuyerInsight, #CustomerExperience, #Segmentation, #Strategy Read it
Better Practices / 15.04.30 Personas: your friend or foe? #Innovation, #Personas, #Segmentation, #CustomerExperience Read it
Better Practices / 14.09.26 How leaders use personas to drive innovation #Innovation, #Personas, #Segmentation Read it
Better Practices / 14.04.29 In case of zombies / phantoms / shadows #BuyerInsight, #Personas, #Segmentation Read it