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Rethinking ‘the Customer’ in the age of #CX [infographic]

#CustomerExperience, #ExperienceDesign, #Infographic, #Segmentation

A roadmap to creating a strategically actionable customer segmentation model

In the age of customer experience (CX), companies must deeply understand their customers - better than anyone else does - and share a common view of those customers across the organization. But, our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the path to building a customer segmentation model that fuels effective CX design and delivery.

Download a print-ready PDF copy of the infographic.

Rethinking ‘the Customer’ in the age of CX